There's no chain of account managers, project leads, and junior designers between your brief and the result. You work directly with one senior designer with over 20 years of experience — always. That's why INEOS, mutares AG, and GEESINKNORBA chose a freelancer over an agency, and why most of my client relationships last over a decade.

Yes — and that's the point. Twenty years across these disciplines means I see how they connect. Your brand identity informs your website, your website informs your print materials, your print materials reinforce your brand. When one person holds all of that, nothing falls through the cracks.

Not always. Sometimes a refresh is enough — updating the logo, tightening the identity, or modernising an existing site without starting over. Sometimes starting fresh is the smarter move. I'll look at what you have and tell you honestly which path makes more sense before any work begins.

Yes — it's one of the tools I use to work faster and offer a broader range of services. AI helps with development, content drafting, image generation, and research. But every decision, every review, and every sign-off is mine. You're hiring twenty years of judgement. AI just means I can deliver more, faster.

Petrochemicals (INEOS), tobacco (Habanos S.A.), private equity (mutares AG), waste management (GEESINKNORBA), tourism, hospitality, winemaking, media, and food. The common thread isn't the industry — it's businesses that take their brand seriously and want one senior designer who stays involved long-term.

A logo or landing page: two to four weeks. A full brand identity and website: six to ten weeks. The pace usually depends on how quickly you can review and provide feedback. We'll agree on a realistic timeline before anything starts — and I deliver on it.

No. Some clients come with everything ready. Others have nothing. Most are somewhere in between. I can write, edit, and adapt content in German, Spanish, and English — or work with what you provide. Either way, we figure this out before the project starts so it never becomes a bottleneck.

You'll know before it goes too far. You see progress early, give feedback often, and we adjust together. In twenty years, the projects that go wrong are the ones where the client sees the result for the first time at the end. That doesn't happen here.

Yes. I work natively in German, Spanish, and English, but I build multilingual sites in any language. You provide the content or translations, I handle the architecture, design, and technical setup. The structure works the same whether it's French, Dutch, or Japanese.

Regularly. About half my clients are in Germany, Austria, and Switzerland. They reach out specifically because I understand both the DACH and Spanish markets from the inside. I work remotely, I communicate in your language, and Dénia is only one hour ahead of Berlin. Geography hasn't been a barrier in twenty years.

Most of my clients stay. Updates, new campaigns, SEO, additional pages — the work evolves naturally. That's not a sales line — it's how every long-term relationship I have started.